Zeynep ARDA

Zeynep Arda, PhD, (1977, Ankara) is an Assistant Professor and the Head of the Visual Communication Design department at Izmir University of Economics, Izmir, Turkey. She received her Ph.D. degree in Communication Sciences at Universidad Jaume I, Castellón, Spain, with her dissertation "Image Becomes Identity 2.0/Yo soy mi imagen 2.0", on online social networks, how they are shaping who we are and how we communicate with one another. She also holds an M.F.A. degree in Graphic Design from Bilkent University (Ankara, Turkey), an M.A. degree in Interaction Design from Domus Academy (Milan, Italy) and a B.S. in Urban and Regional Planning from Middle East Technical University (Ankara, Turkey). Her multicultural and interdisciplinary background forms the basis of her research agenda. Her interest in digital life and new media started with earlier definitions of cyberspace and how virtual communities started to change the way we communicate and express ourselves, and how various human activities migrated from the urban space to the cyberspace. Hence her research interests cover computer-mediated communication, social media, new media, interactive storytelling, interaction design, digital image/identity, as well as city branding and destination marketing. She also worked professionally as a designer and was part of international project teams on various design projects. She passionately believes in the power of communication and design.

Mobility

Zeynep Arda

In the past two decades, design has evolved from being undertaken in isolation by designers, and being at the cosmetic end of the decision-making processes, into being a more user-centered, empathic and participatory process. The advance of design thinking, as a proven, repeatable and creative...
Mobility

Zeynep Arda

The Artistic Migrant Persona This study aims to explore how immigrants/expats/refugees adapt to the new cities where they settle, how they relate to their new environments, and how they belong to a new place. It is specifically interested in knowing the essence of their experiences in intercultural...
Mobility

Zeynep Arda

When we consider the overall objective of the trans-making project − using art and design to further democratize society − as a designer, I felt that first we must define which problems can be tackled through the experiences of artists and designers. Hence my objective in this research was to work...
Mobility

Zeynep Arda

My research focused on understanding the experiences of artists, designers and architects in intercultural communication. I carried out in-depth interviews with the participants, who were mainly migrants and refugees that had moved to Paris, leaving behind their countries of origin. Their...