Amparo Alonso Sanz
Exploring City Environments, Cultural Urban Offers & Issues, and Citizens’ Behaviours.
How a huge city as Paris interacts with citizens in a cultural and educative way?
Beyond this main question, three specific objectives are developed:
- studying the interactions between people’s behaviour and the city environment. As well as comparing different European cities’ heritage: Ljubljana and Paris;
- studying the interactions between cinema advertising, as a cultural urban offer, and citizens;
- analysing drifting and cartography as a pedagogical tool for teaching cultural issues in cities.
The main methodology used is art-based research, through:
drifting, photography and sketches for collecting data;
psycho-geographies, cartographic techniques and photo-essays, for showing results.
The idea is to show the characteristics of two different European cities, Paris and Ljubljana, through 60 photographs of each, and thus to compare their heritage and citizen’s behaviour.
The process to choose the emplacement of each photograph depends on finding a number (on floor, on a wall, or in any other specific context...). Such a random system aims at showing the reality of a city away from touristic representations. It will help visualizing and comparing the role of visual culture, arts and imaginary between a big and a small city.
Between cinema advertising and citizens.
Cinema is one of the most characteristics cultural centres of interest in cities. This cultural industry uses visual language to communicate to publics, through posters that are placed everywhere. Cinema advertisements are showed in street furniture as poster poles or advertising columns, but also in subway’s walls or cafeterias facades… High quality characterizes the design of cinema posters, combining letters and images. Cinema posters are attractive art creation but surrounded by other visual stimulus of the city. How citizens interact in this crowded visual environment with cinemas' advertisements? Coincidences and fleeting moments will be looked after and captured through photographs, in order to recognized and categorized different kind of behaviours in relation with cinemas’ posters.
Drift and cartography in Paris.
How is the urban environment a place for everyday aesthetic experience and learning?
In order to test cartography and psycho-geography as useful educational strategies, different tools will be investigated: drifting, drawing and sketching on the street, taking photographs, writing, recycling of graphic elements extracted from the mass media or other iconographies from visual culture, use of positioning devices and geo-location.
Drifting, used by the group of the Situationist artists (1957-1972) will be specifically experienced as an ethnographic analysis of the urban area, and will finally result in the composition of cartographies as educational tools for explaining such an aesthetic experience.